Back to Agenda

Looking forward to this session? Share it!

It’s all about engagement on social media, right? What happens if you are a government agency that is leader-driven, is managing sensitive information, or perhaps operating under ordinances that govern what you can say publicly?

In this session, you will hear from an Inspector General’s Office (and the Inspector General herself!) on what a social media strategy can be when you can't always engage or respond to the public directly. We’ll look at how to navigate content approval processes, consistent messaging when you're dealing with sensitive material and ways to still be creative and grow your presence with vetted, evergreen content.

You’ll learn:

  • Secrets to mining existing, vetted content for a vibrant multi-channel presence.
  • Tips for sustainable systems and approval processes to consistently capture your agency and agency leader’s voice.
  • How to supercharge creativity without losing control of message delivery with livestream video, sharable digital media assets, and more.

Deborah Witzburg
Inspector General
Chicago Office of Inspector General

Deanna Shoss
Director of Communications and Outreach
Chicago Office of Inspector General