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In this session, Emily will discuss the City of Lincoln’s approach to utilizing analytics for platform growth and how you can adapt them to your socials. The discussion will focus on how to analyze data effectively, emphasizing the importance of regular content analysis for optimal outcomes. Participants will learn to identify key data points,

 interpret their significance, and develop goals and action items around them. Additionally, a case study from a recent lifeguard hiring campaign will be explored, demonstrating how to use analytics in real-time to your benefit. By the end of this session, you will be ready to take your social media to the next level with the data already at your fingertips. 

You’ll leave with:  

  • Practical tools and budget-friendly tricks for analysis 
  • Key data points tailored to your organization's needs 
  • The ability to translate data insights into actionable goals

Emily Haney
Social Media Manager
City of Lincoln