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Unlock the power of Instagram for government agencies in this Instagram deep dive session. Attendees will delve into Instagram best practices and pro tips to learn how to create engaging content that stands out to your community.

In this session, you’ll gain a comprehensive understanding of the platform's dynamic features, including reels, carousels, grid posts, and stories; and how to optimize each for engagement. Hear firsthand experiences in managing Instagram profiles for cities of varying sizes and adapt your content to resonate with your audience. The session will review how the City of Tampa’s Instagram account grew from less than a thousand followers to over 100,000 followers in five years, and you’ll learn about growth strategies for starting a brand new account in 2024. Hear Plus, get tips on useful apps and tools for content creation and trend tracking.   

By the end of this session, you will have actionable steps to build a robust Instagram strategy, elevate your agency's digital presence, and make a lasting impact on your community. Join us for a concise, impactful session that will help you tell your agency’s story on the gram.

You’ll learn:

  • Instagram best practices to optimize your content and boost engagement
  • How to create content that resonates with your audience
  • Organic growth strategies to build your online community
  • Tools and tips for content creation and trend tracking

Angela Ramirez
Communications Manager
City of Lakewood, Colorado