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Today, many government-run social media platforms are ditching the boring, stuffy, and uppity communication tactics from the past and are embracing a more fun, engaging, and interactive communication style with their audiences. While this creates opportunities for social media managers to think outside the box, there is also an important balance between fun and professionalism that should be considered when crafting your content strategy. Sharing funny and quirky posts is great, but will your followers listen when you need to share important information, such as weather emergencies or changes in legislation? In this session, you will learn tips on how to balance between being trendy and educational, conversational and direct, and funny and serious.


Danielle Calcagni
Social Media Manager
New Jersey Department of Transportation