Finding the Right Platforms for your Agency: When to Adopt and When to Abandon a Channel

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We all have limited time and a lot of demands. With platforms popping up (or dying off) all the time, deciding where you’ll focus your attention might be one of the biggest decisions you’ll make for your organization. There’s no doubt data plays a huge role. We’ll talk about what to evaluate, including how your community looks and how to figure out if where they are is where you need to be. Every platform doesn’t come with a return on investment, so we’ll also look at how to make a compelling case to your leadership when it’s time to make a change.

You’ll learn:

• Key data points to use when making big brand decisions
• How to evaluate platforms based on your target audience(s)
• How to make a compelling case for your leadership