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Michael D'Agostino, MPA

National Social Media Manager
U.S. Fish and Wildlife Service

Michael D’Agostino is the national social media manager for the U.S. Fish and Wildlife Service. He leads development of agency-wide social media policy, strategy, and training, while also overseeing management of the agency’s flagship social media accounts on Twitter, FacebookLinkedIn, and Instagram. In addition, Michael advises on the agency’s national digital strategy and storytelling efforts, including web, blogs, and digital assets (photos and videos). Michael also leads a digital strategy community of practice to coordinate communication efforts and best practices across more than a dozen agency regions and national programs.

Michael previously served as a public affairs officer for the agency’s Mountain-Prairie Regional Office in Denver, where he provided expertise in media relations, engaged with public and private partners, and spearheaded employee communications efforts.

Michael is passionate about connecting people with nature and communicating science through measurable and data-informed multimedia storytelling.

Michael earned a Master of Public Administration in environmental science and policy from Columbia University. He also holds a Bachelor of Science in biology from University of Pittsburgh, where he minored in chemistry, writing, and film studies.

Michael D'Agostino, MPA’s Session

12:45pm – 1:30pm Pacific Time — Thursday, December 9, 2021

Panel: How to Grow and Maintain an Engaged Social Media Following

This panel will discuss topics including:

  • Tips for marketers launching a presence on channels from scratch
  • How listening to customer needs and engaging current followers informs account growth and engagement
  • Monitoring and incorporating platform trends to support account growth
  • Defining success in relation to follower growth and engagement and how that can be measured
  • How to incorporate new and emerging features into your strategy
  • Measuring audience growth and engagement over time, and how to use these metrics to inform content strategy
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