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Sydnee Thompson

Director of Digital Media
Ontario International Airport

Sydnee has been managing the digital experience for brands for more than seven years including Bud Light, Dr. Pepper Snapple Group, Avocados for Mexico, DFW International Airport, and Ontario International Airport. In her roles, she has led the charge in strategic marketing, social media, content production, and paid advertising. Sydnee is the Director of Digital Media for Ontario International Airport and is responsible for digital e-commerce with online parking, flyontario.com, digital airline marketing, the Airport’s intranet, all @flyONT social media channels, and finding innovative approaches to increasing revenue. Sydnee is a native of Savannah, Georgia, and holds a Bachelor of Arts Degree in Advertising from The University of Georgia.

Sydnee Thompson’s Session

9:45 a.m.–10:30 a.m. Pacific Time — Wednesday, December 8, 2021

Social Media Analytics & Measurement — Leveraging Insight to Improve Your Online Presence

In the social media world, you’ve been told from the beginning that three things matter most: engagements, impressions, and clicks. But what if I told you those measurements only scratch the surface? 

Located in one of the largest MSAs in the country and in the most saturated airport region (with 7 major airports just in the southern half of the state - BUR, LAX, LGB, ONT, PSP, SAN, SNA) at ONT we’ve leveraged audience nuances and insights to establish a strong online presence in Southern California and nationwide. 

In this session, you will learn how to:

  1. Use qualitative audience insights to make a quantitative impact
  2. What KPIs to prioritize that aren’t the typical three
  3. Best team processes & resources for implementing social analytics
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