Matt is the city of Phoenix’s first-ever Digital Engagement Manager. It’s really just a fancy term for Best. Job. Ever. He oversees the content of the social media for the 5th largest city in the country, which currently has 107 accounts across more than 20 departments and 7 different social platforms. Matt spent 17 years in local news media as a producer, special projects coordinator and managing editor before making the jump to government where he now also facilitates internal and external marketing. But really, he’s just having fun getting to create social media to better engage with the residents, businesses and visitors of #PHX.

Matt Hamada’s Session

9:00am – 9:45am Pacific Time — Thursday, December 9, 2021

Panel: Best Practices for Building Your Instagram Channel

This panel will discuss how government agencies can best leverage Instagram to connect with their audiences.

Topics include:

How panelists are using Instagram differently than other social media platforms
Best practices + processes for creating Instagram content
Common challenges and how to overcome them to find success on the platform
Insights into the various types of posts (photos, videos, carousels, Stories, live, Reels, etc)
Hacks and strategies for great Stories
Using Instagram analytics to improve engagement and performance