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Mike Mueller

Digital Content Director
Department of Energy/Office of Nuclear Energy

Mike Mueller manages all digital content for the U.S. Department of Energy’s Office of Nuclear Energy. He is responsible for the office’s digital content strategy, content creation, and video production. Mike launched the office’s Facebook, Twitter, and LinkedIn pages in 2018 and 2019. Since then, he has leveraged these platforms to increase web traffic from 20,000 to more than 215,000 average pageviews per month. Before working in the Office of Nuclear Energy, Mike supported the Department’s Office of Energy Efficiency and Renewable Energy where he launched and managed the office’s in-house video production efforts and tripled its average monthly pageviews for its blog. Prior to DOE, Mike spent six years as a sports broadcaster in Pennsylvania and Virginia and also spent four years as a special educator in the DC Public School system before returning to communications. Mike graduated from Syracuse University’s S.I. Newhouse School of Public Communications in 2004 and also holds an Advanced Social Media Strategy Certificate from the school in partnership with HootSuite Media Inc.  

Mike Mueller’s Session

12:45pm – 1:30pm Pacific Time — Thursday, December 9, 2021

Panel: How to Grow and Maintain an Engaged Social Media Following

This panel will discuss topics including:

  • Tips for marketers launching a presence on channels from scratch
  • How listening to customer needs and engaging current followers informs account growth and engagement
  • Monitoring and incorporating platform trends to support account growth
  • Defining success in relation to follower growth and engagement and how that can be measured
  • How to incorporate new and emerging features into your strategy
  • Measuring audience growth and engagement over time, and how to use these metrics to inform content strategy
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