Erica Pyatt is the vertical lead for LinkedIn Marketing Solutions Government and Advocacy teams. Her team across the US and Canada focuses on works with government agencies, advocacy organizations and nonprofits more effectively leverage LinkedIn in support of their marketing and communications goals. Prior to joining LinkedIn, Erica worked for a DC-based tech startup managing the company’s most strategic accounts, as well as on the agency and publisher side working on marketing campaigns with associations, public sector sales teams, corporate government relations teams and political campaigns. In addition, Erica worked for Governor Mark Dayton when he was in the Senate and Congressman Martin Sabo, both from her home state of Minnesota. A graduate of The George Washington University, Erica lives with her family in Arlington, VA.
12:00pm – 12:45pm Pacific Time —
While it’s well established that LinkedIn one of the best ways to find great talent for your agency, did you also know that it’s an incredibly effective marketing tool to reach and engage professional audiences and citizens?
In this session, you’ll learn how and why government agencies use LinkedIn advertising to engage with these audiences. You’ll learn effective targeting strategies for reaching constituents and professional audiences – from healthcare providers to small business owners and everything in between; best practices for campaign setup; and get to see which of your peers are already doing it well.