A Team Approach: Building Your Brand on Social

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Whether you’re a team of one or 10, representing your brand on social media can pose a challenge. Your constituents, leaders, and elected officials often want different things from your content and engagement. It's important your team be aligned on social strategy to help your brand build its best online presence.

Capitalize on the power of social media — through posts, visuals, and daily interactions — to use a consistent voice that reinforces your organization’s identity and values, while also building transparency and trust. Learn how to work with your colleagues to grow your brand while connecting with different audiences, including:

• What to consider when building your brand
• How to best equip your colleagues to maintain brand consistency across channels
• How to incorporate strong branding into your social media plan
• Why you should adjust your brand to get the most out of different platforms
• What you can accomplish with low — or no — budget