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Thursday, December 9, 2021    12:00pm – 12:45pm Pacific Time

LinkedIn for Government: Think Beyond the Job

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While it’s well established that LinkedIn one of the best ways to find great talent for your agency, did you also know that it’s an incredibly effective marketing tool to reach and engage professional audiences and citizens?

In this session, you’ll learn how and why government agencies use LinkedIn advertising to engage with these audiences. You’ll learn effective targeting strategies for reaching constituents and professional audiences – from healthcare providers to small business owners and everything in between; best practices for campaign setup; and get to see which of your peers are already doing it well.


Erica Pyatt (Invited)
Senior Manager – Public Sector, Nonprofit & Higher Education
LinkedIn Marketing Solutions

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