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Thursday, December 9, 2021    9:00am – 9:45am Pacific Time

Best Practices for Building Your Instagram Channel

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This panel will discuss how government agencies can best leverage Instagram to connect with their audiences.

Topics include:

  • How panelists are using Instagram differently than other social media platforms
  • Best practices + processes for creating Instagram content
  • Common challenges and how to overcome them to find success on the platform
  • Insights into the various types of posts (photos, videos, carousels, Stories, live, Reels, etc)
  • Hacks and strategies for great Stories
  • Using Instagram analytics to improve engagement and performance

Janis Burl
Social Media Branch Manager


Matt Hamada
Digital Engagement Manager
City of Phoenix

Jessie Brown
Social Media Specialist
Iowa Department of Natural Resources

Jennifer Davies
Digital Content Supervisor, Office of Communications | Public Affairs
City of Las Vegas, Nevada

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