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This panel will discuss how government agencies can best leverage Instagram to connect with their audiences.

Topics include:

How panelists are using Instagram differently than other social media platforms
Best practices + processes for creating Instagram content
Common challenges and how to overcome them to find success on the platform
Insights into the various types of posts (photos, videos, carousels, Stories, live, Reels, etc)
Hacks and strategies for great Stories
Using Instagram analytics to improve engagement and performance

Janis Burl
Social Media Branch Manager
TSA

Matt Hamada
Digital Engagement Manager
City of Phoenix

Jessie Brown
Social Media Specialist
Iowa Department of Natural Resources

Jennifer Davies
Digital Content Supervisor, Office of Communications | Public Affairs
City of Las Vegas, Nevada

Best Practices for Building Your Instagram Channel