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YouTube, The Social Media Megaphone

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During 2020 the South Metro Fire Rescue YouTube channel that I manage gained an organic following of over 100,000 subscribers. We became the second public safety agency in history to reach that benchmark. I regularly receive questions from first responder agencies across the world about SMFR's success and how they can start their own channel. I would like the opportunity to present a case study about this YouTube success, time commitment, positive, negative, and unexpected results.

Key takeaways:

  • Attendees will be presented with compelling statistics and real-life examples to justify their own official agency YouTube channel to policymakers.
  • Attendees will learn from my successes and mistakes when it comes to the technical aspects of video including capturing, editing, and producing. I will also include quick tips to improve their on-camera and storytelling presence.
  • Finally, attendees will gain an understanding of what comes next once the channel is launched. I was overwhelmed with the demand for more content, the fan mail, the visits from subscribers on vacation, and requests for agency merchandise. These things took me by surprise and I can help social media managers prepare for the results of their success.


Eric Hurst
Public Information Officer
South Metro Fire Rescue

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