Other Events:   Corporate Feb 2024   |    Higher Ed October 2024   |    Corporate Oct 2024   |    Government December 2024 Talk to a live rep: 888-409-4418

Jessie Brown

Social Media Specialist
Iowa Department of Natural Resources

Jessie Brown is the Social Media Specialist for the Iowa Department of Natural Resources. Jessie believes in the power of social media to inspire, engage, educate, and build quality relationships between government and residents. She has served as the vice president and Midwest representative for Government Social Media’s Member Council, led the relaunch of GSM’s Golden Post Awards, served on the board of Social Media Club Des Moines, and been named their Social Media Professional of the Year, and has been named a Top 100 Local Government Influencer twice by the national group Engaging Local Government Leaders. Jessie also works to help other social media professionals stay resilient in an often taxing and stressful field.

Jessie Brown’s Session

9:30 a.m.–10:15 a.m. Pacific Time — Wednesday, December 7, 2022

Embracing the Comments Section: Navigating Customer Service, Trolls, & Negativity on Social Media

The common refrain of “don’t feed the trolls” among social media managers is rooted in good intentions but leads to missed opportunities and builds barriers between you and your audiences. Social media is social for a reason, and embracing the comment section – with strategy, honesty, and humor – will help you grow engagement, your audience, and most importantly, your relationship with the people you serve.

We’ll discuss:

  • Discerning true trolls from concerned residents
  • Creating opportunities from negativity while assessing risk
  • First Amendment considerations 
  • Handling vitriol and negativity with empathy and resilience
  • Developing brand advocates
Copyright © 2024 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct