Matt is the city of Phoenix’s first-ever Digital Engagement Manager. It’s really just a fancy term for Best. Job. Ever. He oversees the content of the social media for the 5th largest city in the country, which currently has 107 accounts across more than 20 departments and 7 different social platforms. Matt spent 17 years in local news media as a producer, special projects coordinator and managing editor before making the jump to government where he now also facilitates internal and external marketing. But really, he’s just having fun getting to create social media to better engage with the residents, businesses and visitors of #PHX.

Matt Hamada’s Session

12:30 p.m.–1:15 p.m. Pacific Time — Thursday, December 8, 2022

Panel: How to Operate at Maximum Output with a Small Team

Time is a precious resource for social media managers, and many are working as the only employee at their agency dedicated to social media. This panel will discuss tips to help you optimize your time, ways to prioritize projects, leverage co-workers' help, and some of the best tools to get the job done.

Topics include how to:

Prioritize with limited resources and set expectations for your leaders
Grow your social media presence when you can’t add capacity to your team
Take advantage of shortcuts, tips, and best practices that can help you save time
Leverage support and content ideas from other departments
Balance social media responsibilities when it’s not your full-time job