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Joseph Galbo

Social Media Specialist
U.S. Consumer Product Safety Commission (CPSC)

As a Social Media Specialist at CPSC Joe is responsible for managing the strategy behind the agency’s websites and social media presence. The agency’s unorthodox safety campaign social media graphics have led to a dramatic increase in engagements and followers over the past five years.

Joseph Galbo’s Session:

8:15 a.m.–9:00 a.m. Pacific Time —

Panel: A Framework for Building Your Brand Voice & Tone - Finding Your Agency's Balance Between Fun, Professional, and Authentic

Panelists will share their experiences building unique brand voices, what they’ve learned along the way, and what attending agencies should consider as they build their own brand online.

Topics include:

  • How brand voice and messaging varies depending on the platform
  • The right time and place to lean on playful messaging and when not to
  • The role of data in understanding your audience and how that shapes your brand voice
  • How your brand voice can and should evolve over time, based on changing audience needs and brand expectations
  • The role of a brand in building community, relationships, and trust
  • Steps to avoid tone-deaf messaging
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