With more than 8 years of experience in social media and account management combined, Maya DeJoie combines creative ideas with her research proficiency and knowledge of social and digital marketing programs to extend our transformative campaigns and educational materials to key audiences, meeting them where they are. Maya is an enthusiastic team player with high attention to detail that serves her well when developing and implementing earned, social, and grassroots outreach efforts for clients such as CDC’s National Center for Immunization and Respiratory Diseases (NCIRD) and CDC’s National Center for Injury Prevention and Control (NCIPC).
9:45 a.m.–10:30 a.m. Pacific Time —
Social media metrics provide detailed information about your target audience, their social media habits, how they engage with your content, and their overall sentiment regarding your work. Analyzing metrics and data helps identify what specific audience your content is reaching. Additionally, media analysis enables you to assess how your audience thinks, what they share, and how they respond. Leveraging metrics helps create the most appealing and relevant content for your audiences. Thorough measurement and evaluation of the social media content further allow you to leverage key insights to help increase awareness surrounding key public health topics and issues.
Brunet-GarcÍa (B|G) has extensive experience working with government social media channels, raising awareness by launching influencer campaigns that feature powerful and diverse stories. Case studies will highlight successful and practical examples, showcasing our support of the U.S. Department of Health and Human Services Ready, Set, PrEP campaign and the Center for Disease Control and Prevention’s Covid-19 Vaccine influencer campaign.
In this session, attendees will learn how to analyze social media metrics and data, gather valuable insights based on findings, and use those insights to improve social media content performance.