Morgan Butler is a social media expert, photographer, videographer, and creative director, currently serving as the Engagement and Outreach Manager for Public Policy at Twitter. Prior to Twitter, she spent four and a half years as a digital and creative director in Congress managing members’ social media channels and creating content. When she’s not hard at work, Morgan fuels her love of sports by working as an in-house television director at the Capital One Arena for Washington Wizards, and Georgetown Hoyas. She also serves as an adjunct instructor at San Francisco Film School, teaching digital media production and management. Morgan holds a Master of Communications degree from Johns Hopkins University and a Bachelor of Arts degree in Mass Communication from Grambling State University. When she’s not working, Morgan enjoys watching horror movies, exploring the great outdoors, and spending time with her family and four pets.
11:30 a.m.–12:15 p.m. Pacific Time —
Twitter is designed to serve the public conversation. Whether you're brand new to the platform or you've been tweeting for years, this session will help you make the most of your Twitter presence by focusing on people, products, and policies. You'll learn easy ways to optimize your tweets for engagement, top conversation tactics used by government accounts and politicians worldwide, and how to have healthy, safe conversations on Twitter using conversation controls.
Attendees will learn:
- Organic ways to optimize your tweets for engagement
- Knowledge of Twitter products that can enhance your Tweets
- Familiarity with tools to help you have healthy conversations