Emily Bonilla-Pieton has been with the US government for nearly 15 years and is currently the TSA's Lead Social Media Strategist. A first-generation Salvadorian-Puerto Rican child of immigrants and so-called "Army Brat," she credits her cultural upbringing and life experiences as the foundation for her current success. A lover of pop culture and storytelling, she once aspired to be a news reporter and quickly shifted gears to a different type of media. Now, as TSA’s lead social media strategist, she incorporates trending topics and helps make them into relatable but informative content. Much of her and her team’s work has been recognized nationally, including being recognized by Forbes magazine as "12 Examples of Vocal Brands That Stand Out on Social Media.

Emily Bonilla-Pieton’s Session

12:30 p.m.–1:15 p.m. Pacific Time —

Panel: How to Operate at Maximum Output with a Small Team

Time is a precious resource for social media managers, and many are working as the only employee at their agency dedicated to social media. This panel will discuss tips to help you optimize your time, ways to prioritize projects, leverage co-workers' help, and some of the best tools to get the job done.

Topics include how to:

Prioritize with limited resources and set expectations for your leaders
Grow your social media presence when you can’t add capacity to your team
Take advantage of shortcuts, tips, and best practices that can help you save time
Leverage support and content ideas from other departments
Balance social media responsibilities when it’s not your full-time job