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Courtney Celley

Digital Strategist
U.S. Fish and Wildlife Service
Courtney focuses on all things digital - from web development to digital strategy, community management and visual communication. She has been with the U.S. Fish and Wildlife Service for more than a decade and has played a role in building the Service's digital strategy since day one. She is passionate about accessibility and connecting digital audiences to the natural world.
 

Courtney Celley’s Session(s):


10:30 a.m.–11:15 a.m. Pacific Time — Thursday, December 8, 2022

How to Share Important Information in a "Social-Friendly" Manner - Translating Important Information and Ideas to Social, Crafting Copy, Captions, and Other Tips

The USFWS team will share their strategies for creating social media content in this session.

Takeaways include:

  • The importance of evergreen web content and  using social to inform web strategy
  • Leveraging various platform features, knowing when to use each for different announcements, and customizing for different audiences
  • Creating "news" specific channels/audiences (for example, the USFWS News Twitter)
  • The importance of compelling visuals for the public and reporters to use in communicating about a topic
  • Accessibility best practices like captions, tagging locations, and audio descriptions
  • Using humor when appropriate
  • Maintaining accuracy and credibility above all - especially as a science agency
  • Customer service, customer care, and the importance of two-way dialogue
  • Leveraging trends and pop-culture references as appropriate

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