Courtney focuses on all things digital - from web development to digital strategy, community management and visual communication. She has been with the U.S. Fish and Wildlife Service for more than a decade and has played a role in building the Service's digital strategy since day one. She is passionate about accessibility and connecting digital audiences to the natural world.
10:30 a.m.–11:15 a.m. Pacific Time — Thursday, December 8, 2022
The USFWS team will share their strategies for creating social media content in this session.
Takeaways include:
- The importance of evergreen web content and using social to inform web strategy
- Leveraging various platform features, knowing when to use each for different announcements, and customizing for different audiences
- Creating "news" specific channels/audiences (for example, the USFWS News Twitter)
- The importance of compelling visuals for the public and reporters to use in communicating about a topic
- Accessibility best practices like captions, tagging locations, and audio descriptions
- Using humor when appropriate
- Maintaining accuracy and credibility above all - especially as a science agency
- Customer service, customer care, and the importance of two-way dialogue
- Leveraging trends and pop-culture references as appropriate
