Erin Huggins is a digital strategist for the U.S Fish and Wildlife Service in the Falls Church, Virginia Headquarters office. She’s originally from a small town in the northwest corner of Illinois, but has lived all over the country working for the National Park Service, U.S. Forest Service and Department of Defense. She started off her federal career as a park ranger, but as social media became more prevalent, her job and passions have led her to discovering digital ways to engage the American public with their government institutions.
10:30 a.m.–11:15 a.m. Pacific Time — Thursday, December 8, 2022
The USFWS team will share their strategies for creating social media content in this session.
Takeaways include:
- The importance of evergreen web content and using social to inform web strategy
- Leveraging various platform features, knowing when to use each for different announcements, and customizing for different audiences
- Creating "news" specific channels/audiences (for example, the USFWS News Twitter)
- The importance of compelling visuals for the public and reporters to use in communicating about a topic
- Accessibility best practices like captions, tagging locations, and audio descriptions
- Using humor when appropriate
- Maintaining accuracy and credibility above all - especially as a science agency
- Customer service, customer care, and the importance of two-way dialogue
- Leveraging trends and pop-culture references as appropriate
