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Andreas Sandre

Press and Public Affairs Officer
Embassy of Italy in the United States

Andreas Sandre is the author of “Digital Diplomacy: Conversations on Innovation in Foreign Policy” (Rowman & Littlefield, January 2015) and “Twitter for Diplomats” (DiploFoundation, February 2013). His research on TikTok will be featured in the upcoming “Oxford Handbook on Digital Diplomacy” (Oxford University Press, 2022). Andreas is a Press and Public Affairs Officer at the Embassy of Italy in Washington, DC. He was previously at the Italian Mission to the United Nations in New York. Andreas has contributed articles to the Huffington Post, the Global Policy Journal, and other publications. He has spoken at numerous international events, including TEDxStockholm and Mashable Digital Beltway in Washington, DC, focusing on social media and technology for good, digital diplomacy, digital communications strategies, and technology policy. Find him on Twitter: @andreas212nyc, or on TikTok and Instagram: @wearedigitaldiplomacy.

Andreas Sandre’s Session

8:15 a.m.–9:00 a.m. Pacific Time — Wednesday, December 7, 2022

Panel: A Framework for Building Your Brand Voice & Tone - Finding Your Agency's Balance Between Fun, Professional, and Authentic

Panelists will share their experiences building unique brand voices, what they’ve learned along the way, and what attending agencies should consider as they build their own brand online.

Topics include:

  • How brand voice and messaging varies depending on the platform
  • The right time and place to lean on playful messaging and when not to
  • The role of data in understanding your audience and how that shapes your brand voice
  • How your brand voice can and should evolve over time, based on changing audience needs and brand expectations
  • The role of a brand in building community, relationships, and trust
  • Steps to avoid tone-deaf messaging
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