Wednesday, December 7, 2022
8:15 a.m.–8:30 a.m. Pacific Time
Welcome Remarks by Summit Emcee
8:30 a.m.–9:15 a.m. Pacific Time
A Framework for Building Your Brand Voice & Tone - Finding Your Agency's Balance Between Fun, Professional, and Authentic
9:15 a.m.–9:30 a.m. Pacific Time
How Government Agencies Can Leverage Video to Engage Their Communities
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Social media managers have a lot on their plate: Build and maintain a positive image of their department, inform, engage their community—and, have an impact on recruitment rates. Sounds impossible? Not with video.
Video is the simplest and most effective way to inform, educate, connect, and communicate with your community. And your audience is expecting more of it. Join video experts from PlayPlay in this session to learn about:
9:30 a.m.–9:45 a.m. Pacific Time
Break
9:45 a.m.–10:30 a.m. Pacific Time
The common refrain of “don’t feed the trolls” among social media managers is rooted in good intentions but leads to missed opportunities and builds barriers between you and your audiences. Social media is social for a reason, and embracing the comment section – with strategy, honesty, and humor – will help you grow engagement, your audience, and most importantly, your relationship with the people you serve.
We’ll discuss:
10:30 a.m.–11:15 a.m. Pacific Time
Using Canva like a Pro!
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This session is a walk-through of Canva's tools and features. Anndrea will incorporate a live Canva demo so participants can follow along. I will be showing canva secrets, hacks, and features that can be extremely useful for canva designers.
Learn some of the best kept Canva secrets and unlock hacks & features that can be extremely useful for canva designers. In this demo-style, hands-on session, we'll look at newer Canva features like document upload, creating QR codes, workflow hacks, and more. We encourage attendees to bring their Canva login and work through these how-to's during the session!
11:15 a.m.–11:45 a.m. Pacific Time
Break
11:45 a.m.–12:30 p.m. Pacific Time
Three Keys to Conquering Your Twitter Presence
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12:30 p.m.–1:15 p.m. Pacific Time
Best Practices for Government on Facebook
1:15 p.m. Pacific Time
Day One Concludes
Thursday, December 8, 2022
8:15 a.m.–8:30 a.m. Pacific Time
Welcome Remarks by Summit Emcee
8:30 a.m.–9:15 a.m. Pacific Time
How to Stay on Top of Social Visual Trends Across Platforms
9:15 a.m.–9:30 a.m. Pacific Time
Sponsor TBA
9:30 a.m.–9:45 a.m. Pacific Time
Break
9:45 a.m.–10:30 a.m. Pacific Time
Leveraging Social Media Metrics & Data to Track Social Media Success
10:30 a.m.–11:15 a.m. Pacific Time
How to Share Important Information in a "Social-Friendly" Manner - Translating Important Information and Ideas to Social, Crafting Copy, Captions, and Other Tips
11:15 a.m.–11:45 a.m. Pacific Time
Break
11:45 a.m.–12:30 p.m. Pacific Time
How to Find and Target Your Social Media Audience
12:30 p.m.–1:15 p.m. Pacific Time
How to Operate at Maximum Output with a Small Team
1:15 p.m.
Day Two Concludes
Growing Your Social Media Following from Scratch
Identifying the Social Media KPIs that Matter For Your Agency
How to Create Great Video Content for Social Media - Video Types, Creative Insight, Tools, Gear Recommendations, & More
How to Tie Social Strategy into Broader Communications Strategy
How to Effectively Run Social Media Channels When It's Not Your Full-Time Job
Legal Pitfalls to Avoid on Social Media
