Wednesday, December 7, 2022
8:15 a.m.–9:00 a.m. Pacific Time
Panelists will share their experiences building unique brand voices, what they’ve learned along the way, and what attending agencies should consider as they build their own brand online.
9:00 a.m.–9:15 a.m. Pacific Time
Social media managers have a lot on their plate: Build and maintain a positive image of their department, inform, engage their community—and, have an impact on recruitment rates. Sounds impossible? Not with video.
Video is the simplest and most effective way to inform, educate, connect, and communicate with your community. And your audience is expecting more of it. Join video experts from PlayPlay in this session to learn about:
9:15 a.m.–9:30 a.m. Pacific Time
9:30 a.m.–10:15 a.m. Pacific Time
The common refrain of “don’t feed the trolls” among social media managers is rooted in good intentions but leads to missed opportunities and builds barriers between you and your audiences. Social media is social for a reason, and embracing the comment section – with strategy, honesty, and humor – will help you grow engagement, your audience, and most importantly, your relationship with the people you serve.
10:15 a.m.–11:00 a.m. Pacific Time
This session is a walk-through of Canva's tools and features. Anndrea will incorporate a live Canva demo so participants can follow along, and she will show Canva secrets, hacks, and features that can be extremely useful for Canva designers.
Anndrea will showcase newer Canva features like document upload, creating QR codes, and workflow hacks. We encourage attendees to bring their Canva login and work through these how-tos during the session!
11:00 a.m.–11:30 a.m. Pacific Time
11:30 a.m.–12:15 p.m. Pacific Time
Twitter is designed to serve the public conversation. Whether you're brand new to the platform or you've been tweeting for years, this session will help you make the most of your Twitter presence by focusing on people, products, and policies. You'll learn easy ways to optimize your tweets for engagement, top conversation tactics used by government accounts and politicians worldwide, and how to have healthy, safe conversations on Twitter using conversation controls.
Attendees will learn:
12:15 p.m.–1:00 p.m. Pacific Time
Creating engaging content is the key to success on social media platforms. It can be challenging to ensure that your information reaches your community, but with the right tools and marketing strategies, you can build an online presence that remains at the top of users’ newsfeeds. Join us to learn more about building agency awareness, growing community engagement, and exposing your content to more users.
1:00 p.m.–1:15 p.m. Pacific Time
2:00 p.m. Pacific Time
Thursday, December 8, 2022
8:15 a.m.–9:00 a.m. Pacific Time
Public trust. It's always a hot and important topic when talking about engaging with the public online. We know it's essential, but we don't always do or approach social media in ways that build it.
In this session, you'll learn how the BC Ministry of Transportation and Infrastructure has created, embraced, and benefited from a customer-centric approach for over a decade. With creative content marketing and an operational digital engagement strategy, they've driven exceptional growth and trust with the public – key ingredients when establishing themselves as resources for emergencies, correct information, and issues management.
This session will highlight the agency's innovative approach to engagement, ways to think of building public trust differently, and actionable insights into how you can improve your digital connections with your audiences.
9:00 a.m.–9:30 a.m. Pacific Time
9:30 a.m.–9:45 a.m. Pacific Time
9:45 a.m.–10:30 a.m. Pacific Time
Social media metrics provide detailed information about your target audience, their social media habits, how they engage with your content, and their overall sentiment regarding your work. Analyzing metrics and data helps identify what specific audience your content is reaching. Additionally, media analysis enables you to assess how your audience thinks, what they share, and how they respond. Leveraging metrics helps create the most appealing and relevant content for your audiences. Thorough measurement and evaluation of the social media content further allow you to leverage key insights to help increase awareness surrounding key public health topics and issues.
Brunet-GarcÍa (B|G) has extensive experience working with government social media channels, raising awareness by launching influencer campaigns that feature powerful and diverse stories. Case studies will highlight successful and practical examples, showcasing our support of the U.S. Department of Health and Human Services Ready, Set, PrEP campaign and the Center for Disease Control and Prevention’s Covid-19 Vaccine influencer campaign.
In this session, attendees will learn how to analyze social media metrics and data, gather valuable insights based on findings, and use those insights to improve social media content performance.
10:30 a.m.–11:15 a.m. Pacific Time
The USFWS team will share their strategies for creating social media content in this session.
11:15 a.m.–11:45 a.m. Pacific Time
11:45 a.m.–12:30 p.m. Pacific Time
12:30 p.m.–1:15 p.m. Pacific Time
Time is a precious resource for social media managers, and many are working as the only employee at their agency dedicated to social media. This panel will discuss tips to help you optimize your time, ways to prioritize projects, leverage co-workers' help, and some of the best tools to get the job done.
Topics include how to:
Are you starting a new social media platform from scratch? It’s important to have a plan. Learn how the Office of Nuclear Energy launched and successfully grew its Facebook, Twitter, and LinkedIn platforms into some of the highest-performing channels at the U.S. Department of Energy in just four years.
Mike Mueller will guide you through every step from pre-launch and approval processes to promoting and optimizing your content to ensure success.
Creating communities is what social media is all about. The Michigan Department of Natural Resources – Parks and Recreation Division is building the ultimate community of champions with their Michigan State Park Photo Ambassador program.
In this session, you will have the opportunity to learn about the ins and outs of the ambassador program. We will discuss why the program started and how it has helped the department solve many challenges, including marketing the state parks on a broader scale. You’ll also understand how the program is growing throughout the department and how the program has helped to grow the state park Instagram account.
Creating compelling and authentic stories is top of mind for most communications professionals in government agencies. Creating deeply engaging content—connecting your audience in a meaningful way to programs and services—is a powerful approach to your social media strategy.
In this session, you’ll learn how to build trust in the process of video production. We’ll break down key parts of video campaign projects produced for the Office of Superintendent of Public Instruction and The Department of Commerce in Washington state. Throughout the session, we’ll cover filming tactics employed in various situations, such as events or situations requiring a sensitive approach. We’ll cover the entire process from preparation, production, and finalizing the project with contributor support throughout the project pipeline. When you produce content with your community, you’ll find that they will also help you share the story when it’s ready for publishing.