A Framework for Building Your Brand Voice & Tone - Finding Your Agency's Balance Between Fun, Professional, and Authentic

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Panelists will share their experiences building unique brand voices, what they’ve learned along the way, and what attending agencies should consider as they build their own brand online.

Topics include:

• How brand voice and messaging varies depending on the platform
• The right time and place to lean on playful messaging and when not to
• The role of data in understanding your audience and how that shapes your brand voice
• How your brand voice can and should evolve over time, based on changing audience needs and brand expectations
• The role of a brand in building community, relationships, and trust
• Steps to avoid tone-deaf messaging