How to Share Important Information in a "Social-Friendly" Manner - Translating Important Information and Ideas to Social, Crafting Copy, Captions, and Other Tips

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The USFWS team will share their strategies for creating social media content in this session.

Takeaways include:

• The importance of evergreen web content and  using social to inform web strategy
• Leveraging various platform features, knowing when to use each for different announcements, and customizing for different audiences
• Creating "news" specific channels/audiences (for example, the USFWS News Twitter)
• The importance of compelling visuals for the public and reporters to use in communicating about a topic
• Accessibility best practices like captions, tagging locations, and audio descriptions
• Using humor when appropriate
• Maintaining accuracy and credibility above all - especially as a science agency
• Customer service, customer care, and the importance of two-way dialogue
• Leveraging trends and pop-culture references as appropriate