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Thursday, December 8, 2022    10:30 a.m.–11:15 a.m. Pacific Time

How to Share Important Information in a "Social-Friendly" Manner - Translating Important Information and Ideas to Social, Crafting Copy, Captions, and Other Tips

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The USFWS team will share their strategies for creating social media content in this session.

Takeaways include:

  • The importance of evergreen web content and  using social to inform web strategy
  • Leveraging various platform features, knowing when to use each for different announcements, and customizing for different audiences
  • Creating "news" specific channels/audiences (for example, the USFWS News Twitter)
  • The importance of compelling visuals for the public and reporters to use in communicating about a topic
  • Accessibility best practices like captions, tagging locations, and audio descriptions
  • Using humor when appropriate
  • Maintaining accuracy and credibility above all - especially as a science agency
  • Customer service, customer care, and the importance of two-way dialogue
  • Leveraging trends and pop-culture references as appropriate


Courtney Celley
Digital Strategist
U.S. Fish and Wildlife Service

Rebecca Fabbri
Digital Strategist
U.S. Fish and Wildlife Service

Michael D'Agostino, MPA
National Social Media Manager
U.S. Fish and Wildlife Service

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