Social Listening for Crisis Planning

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Get a handle on the latest social media monitoring tools and tactics to help you gauge warning signs for a crisis on the rise, ensuring you’re better prepared when the tweet-storm clouds gather. 

We’ll discuss the following:

• Using social intelligence to inform your response.
• Using social intelligence to prevent a crisis.
• How to make the software work for you (not the other way around).
• The relationships you need to have within the organization to make the most of your findings.
• What social customer response can do.
• Don’t forget HR!
• The right tool and the right platform for the job.
• Don’t forget SEO.
• If you don’t have it, build it.