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Get a handle on the latest social media monitoring tools and tactics to help you gauge warning signs for a crisis on the rise, ensuring you’re better prepared when the tweet-storm clouds gather.
We’ll discuss the following:
- Using social intelligence to inform your response.
- Using social intelligence to prevent a crisis.
- How to make the software work for you (not the other way around).
- The relationships you need to have within the organization to make the most of your findings.
- What social customer response can do.
- Don’t forget HR!
- The right tool and the right platform for the job.
- Don’t forget SEO.
- If you don’t have it, build it.