Other Events:   Corporate 2023   |    First Responders 2023 Talk to a live rep: 888-409-4418
Thursday, December 8, 2022    11:45 a.m.–12:30 p.m. Pacific Time

Social Listening for Crisis Planning

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Get a handle on the latest social media monitoring tools and tactics to help you gauge warning signs for a crisis on the rise, ensuring you’re better prepared when the tweet-storm clouds gather. 

We’ll discuss the following:

  • Using social intelligence to inform your response.
  • Using social intelligence to prevent a crisis.
  • How to make the software work for you (not the other way around).
  • The relationships you need to have within the organization to make the most of your findings.
  • What social customer response can do.
  • Don’t forget HR!
  • The right tool and the right platform for the job.
  • Don’t forget SEO.
  • If you don’t have it, build it.

 

Mary Beth Levin, MPH
Manager, Social Media Strategy and Analytics
USPS

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