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Thursday, December 8, 2022    9:45 a.m.–10:30 a.m. Pacific Time

Leveraging Social Media Metrics & Data to Track Social Media Success

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Social media metrics provide detailed information about your target audience, their social media habits, how they engage with your content, and their overall sentiment regarding your work. Analyzing metrics and data helps identify what specific audience your content is reaching. Additionally, media analysis enables you to assess how your audience thinks, what they share, and how they respond. Leveraging metrics helps create the most appealing and relevant content for your audiences. Thorough measurement and evaluation of the social media content further allow you to leverage key insights to help increase awareness surrounding key public health topics and issues.

Brunet-GarcÍa (B|G) has extensive experience working with government social media channels, raising awareness by launching influencer campaigns that feature powerful and diverse stories. Case studies will highlight successful and practical examples, showcasing our support of the U.S. Department of Health and Human Services Ready, Set, PrEP campaign and the Center for Disease Control and Prevention’s Covid-19 Vaccine influencer campaign.

In this session, attendees will learn how to analyze social media metrics and data, gather valuable insights based on findings, and use those insights to improve social media content performance. 

Participants will:

  • Understand the importance of monitoring, tracking, and utilizing social media metrics and analytics
  • Be able to describe strategies and tactics to best leverage insights based on metrics and data
  • Demonstrate effective ways to improve social media success using insight reports



Maya DeJoie
Social Media Manager
Brunet-Garcia Advertising

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