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How Michigan's DNR Started a Photo Ambassador Program to Grow Their Instagram Presence

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Creating communities is what social media is all about. The Michigan Department of Natural Resources – Parks and Recreation Division is building the ultimate community of champions with their Michigan State Park Photo Ambassador program.

In this session, you will have the opportunity to learn about the ins and outs of the ambassador program. We will discuss why the program started and how it has helped the department solve many challenges, including marketing the state parks on a broader scale. You’ll also understand how the program is growing throughout the department and how the program has helped to grow the state park Instagram account.

You’ll learn:

  • Why our team created the Michigan State Parks Photo Ambassador program
  • How we grew our Instagram with the program
  • Steps you can take to create your own Ambassador program


Stephanie Yancer
Social Media Coordinator
Michigan Department of Natural Resources

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