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Leverage Social Media to Humanize Your Agency and Engage Your Communities

May 12–13, 2021 | VIRTUAL CONFERENCE

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FEATURED SESSIONS

Don’t Fear the Comment Section: Embracing Customer Response to Build Relationships

Social media is social for a reason, and embracing the comment section – with strategy, honesty and humor – will help you grow engagement, your audience, and most importantly, your relationship with the people you serve.

Building Public Trust – How to Weave Authenticity and Transparency into Your Social Media Strategy

David Johnston, head of social media for the U.S. Department of Defense will share how better storytelling can help you shed negative sentiment, forge connections with followers, and boost awareness for your brand.

How Government Agencies Can Best Engage Their Communities on Facebook

Your opportunity to build an online community through Facebook has never been stronger. Come learn about some of the latest tools, tips, and best practices that can help foster community through conversation, curation, and creating seamless experiences.

2 DAYS, 15 SESSIONS, A FRESH PERSPECTIVE ON SOCIAL MEDIA — A CAN’T-MISS VIRTUAL CONFERENCE

We bring over 10 years of experience in social media education. That means you can count on a vetted, specially curated series of sessions and seasoned, experienced speakers to tackle topics that have the biggest impact on your agency or office’s social media strategy.

Share experiences and learn new social media strategies with your government and public agency colleagues from around the globe — virtually!

Network with government employee peers from across the country. SMSsummit is your best resource for fresh social media ideas and community building strategies.

Get all your social media questions answered through speaker Q&A, live chat, and discussions with other attendees.

Be your team’s social media champion! We’ll help you build the foundations of a sustainable, scalable social media policy that empowers your team to serve your constituents best.

Learn strategies and tips for tackling issues most important to government agencies including social media and crisis communications, improving agency reputation, and building relationships with your community.

Assess and audit your current social media initiatives. Learn how to humanize your agency and build public trust in an era when trust in the government is tenuous.

Presenting Thought Leaders You'll Meet Online

Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their brands.

Katie Grant


Katie Grant

Digital Communications Section Chief
Wisconsin Department of Natural Resources

Stephanie Hill


Stephanie Hill

Public Affairs Specialist
U.S. Department of Health and Human Services

Connor Hagan


Connor Hagan

Public Affairs Officer
FBI Little Rock

Nelly Miles


Nelly Miles

Public Affairs Director
Georgia Bureau of Investigation

Jennifer Davies


Jennifer Davies

Digital Content Supervisor, Office of Communications | Public Affairs
City of Las Vegas, Nevada

Cristina Flores


Cristina Flores

Politics and Government Outreach Associate Manager
Facebook

David L. Johnston


David L. Johnston

Head of Social Media
U.S. Department of Defense

Jennifer Dorsey (Invited)


Jennifer Dorsey (Invited)

Social Media Coordinator
National Cancer Institute - NIH

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OUR SPONSORS

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OUR PARTNERS

DANDan InstituteInvestor Brand NetworkMoreThanDigitalSMP

SPONSORING AT THE SUMMIT

SMSS is the premier social media conference for solution and service providers to engage directly with a targeted audience of decision-making marketers. Learn more about how we can create a unique sponsor experience for your company.

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