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Leverage Social Media to Humanize Your Agency and Engage Your Communities

May 12–13, 2021 | VIRTUAL CONFERENCE

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How Government Agencies Can Best Engage Their Communities on Facebook

Come learn about some of the latest tools, tips, and best practices that can help foster community through conversation, curation, and creating seamless experiences on Facebook.

Georgia Bureau of Investigation

Managing Critical Incidents for a Statewide Law Enforcement Agency

Learn how the small communications team at GBI uses social media platforms to message to a worldwide audience, including daily communications at the height of a national event in 2020.


Hindsight 2020: Top Social Media Habits of Successful Agencies

Learn how your peers adapted their strategy to manage social, refocus resources, and mitigate risk during 2020. You’ll learn how you can optimize your presence and security for stronger communication and engagement.


We bring over 10 years of experience in social media education. That means you can count on a vetted, specially curated series of sessions and seasoned, experienced speakers to tackle topics that have the biggest impact on your agency or office’s social media strategy.

Share experiences and learn new social media strategies with your government and public agency colleagues from around the globe — virtually!

Network with government employee peers from across the country. SMSsummit is your best resource for fresh social media ideas and community building strategies.

Get all your social media questions answered through speaker Q&A, live chat, and discussions with other attendees.

Be your team’s social media champion! We’ll help you build the foundations of a sustainable, scalable social media policy that empowers your team to serve your constituents best.

Learn strategies and tips for tackling issues most important to government agencies including social media and crisis communications, improving agency reputation, and building relationships with your community.

Assess and audit your current social media initiatives. Learn how to humanize your agency and build public trust in an era when trust in the government is tenuous.

Presenting Thought Leaders You'll Meet Online

Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their brands.

Katie Grant

Katie Grant

Digital Communications Section Chief
Wisconsin Department of Natural Resources

Stephanie Hill

Stephanie Hill

Public Affairs Specialist
National Institutes of Health (NIH)

Connor Hagan

Connor Hagan

Public Affairs Officer
FBI Little Rock

Nelly Miles

Nelly Miles

Public & Governmental Affairs Director
Georgia Bureau of Investigation

Jennifer Davies

Jennifer Davies

Digital Content Supervisor, Office of Communications | Public Affairs
City of Las Vegas, Nevada

David L. Johnston

David L. Johnston

Head of Social Media
U.S. Department of Defense

Jennifer Dorsey

Jennifer Dorsey

Social Media Coordinator
National Cancer Institute - NIH

Anna Vacchi Hill

Anna Vacchi Hill

Senior Public Information Officer + Social Media Manager
City of San Diego

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Who Should Attend

If you're a professional that manages your government or public agency’s social media channels, this event is for you!

  • Public Information
  • Public Affairs
  • Communications
  • Digital Marketing & Digital Media
  • Emergency Management
  • Social Media, Web & Content Management
  • Emergency Management
  • Community Service, Education & Outreach
  • Community Affairs
  • Public & Media Relations
  • Customer Service
  • Digital Engagement
  • Press Secretary
  • Administrative Support

See Who’s Attending


Our Partners

DANDan InstituteInvestor Brand NetworkPIO ToolkitSMPMoreThanDigital


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