Jennifer Davies is the digital content supervisor for the city of Las Vegas, Nevada. In her role, the very first ever created by the city to focus on social media, Jennifer and her team support the city’s 20 departments and seven elected officials with social media outreach, email marketing and website content. She believes that online tools are changing the face of government for the better by making it easier to share news and get feedback. She has a bachelor’s degree in communication and public relations from Michigan State University and a master’s degree in communication management from the University of Southern California. Follow her on Twitter @jendavies26 and the city at @cityoflasvegas.
12:30 pm–1:15 pm PT —
There are many nuances to brand voice across social channels: When is it okay (and NOT okay) to be funny? How can you create a brand voice that uniquely represents your agency? What are some key guidelines for keeping your brand voice consistent across channels? What does it mean to use a conversational, casual tone with your audience while also getting out the critical info they need to know? How should brand voice be adapted to today’s climate?
This panel will address these questions and more, diving into how brand voice and brand engagement go hand-in-hand, and how good content and timely responses are the key to building trust.