For more than 20 years, David Johnston has blended words and images in order to tell important stories. He began his career in the corporate and nonprofit fields, working in multiple marketing disciplines, until joining the federal government in 2003. During his time in Washington, David has served four federal agencies, developing award-winning social media campaigns and communication initiatives. He’s worked with multiple government organizations to promote social customer care as a way to improve the citizen experience. Currently, David leads the social media team at the Pentagon for the United States Department of Defense. In addition to his role as a civil servant, David serves as the Director of Media for a national nonprofit dedicated to helping children in need. In his spare time, he is an avid traveler, aspiring chef, and fan of all things automotive.

David L. Johnston’s Session

8:45 am–9:30 am PT —

Building Public Trust – How to Weave Authenticity and Transparency into Your Social Media Strategy

You don’t have to have a popular sports, food or entertainment brand to be successful on social media: You can also effectively relay important information, change perceptions and provide customer care no matter your industry. David Johnston, head of social media for the U.S. Department of Defense will share how better storytelling can help you shed negative sentiment, forge connections with followers, and boost awareness for your brand.

You’ll learn:

How to develop a brand voice that resonates with your audience
Ways to balance information security and transparency
Where to find unique content for your brand
Why customer care should be a part of your strategy