Stephanie Hill leads social media for the National Institutes of Health’s (NIH) All of Us Research Program. In this role, she manages the social media presence across Twitter, Facebook, Instagram, and YouTube to help recruit and retain research participants. Additionally, she provides guidance to senior officials on effective ways to utilize digital communications to support the organization’s mission, and creates and manages messaging guidance and social media training for partner institutions.
Recently, Stephanie was asked to support COVID-19 social media efforts by serving as the social media lead for the National Institutes of Health’s (NIH) Office of the Director. In this special detail assignment, she led the strategic direction and day-to-day management of the flagship NIH social media accounts, managed the production logistics for social media livestream events featuring NIH Director Dr. Francis Collins and/or NIAID Director Dr Anthony Fauci, and managed the social media execution of high-profile COVID-19 announcements, including vaccine updates.
Prior to joining the National Institutes of Health (NIH), Stephanie managed social media for the Department of Health and Human Services (HHS), the U.S. Postal Service (USPS) and U.S. Environmental Protection Agency’s (EPA) ENERGY STAR Program. Stephanie holds a Bachelor of Science in Communications from Bowie State University and a Master of Arts from Trinity (Washington) University. Her work has received numerous internal and external accolades including a recent Award of Distinction by Videographer’s Award, which is judged by the Association of Marketing and Communication Professionals (AMCP).
12:30 pm–1:15 pm PT —
There are many nuances to brand voice across social channels: When is it okay (and NOT okay) to be funny? How can you create a brand voice that uniquely represents your agency? What are some key guidelines for keeping your brand voice consistent across channels? What does it mean to use a conversational, casual tone with your audience while also getting out the critical info they need to know? How should brand voice be adapted to today’s climate?
This panel will address these questions and more, diving into how brand voice and brand engagement go hand-in-hand, and how good content and timely responses are the key to building trust.