Anna Vacchi Hill is a Senior Public Information Officer (PIO) with the City of San Diego and has been the Social Media Manager for San Diego for the past four years. Her responsibilities include producing all content for the City's Instagram, Facebook, Twitter, LinkedIn and Nextdoor pages, and providing social media training and staff development to all departments. She developed the City of San Diego's first social media policy and best practices handbook. In addition, as a Senior PIO, Anna manages media relations for the Mobility and Performance and Analytics Departments.

Prior to joining the City's Communications Department, she worked for then Councilmember Todd Gloria, now the Mayor of San Diego. Anna is a third generation San Diegan and graduated from the University of San Diego with a degree in political science. She lives in San Diego's best neighborhood, Hillcrest, with her husband and 9 year-old black lab.

Anna Vacchi Hill’s Session

9:30 am–10:30 am PT —

Panel: How to Keep Your Community Informed in Creative & Engaging Ways

Government agencies can leverage social media to share (sometimes critically) important information with their communities. With the plethora of social media channels and content formats available, finding creative ways to get that content out that will engage and inform can be challenging - but it's also an incredible opportunity to share your agency's work in unique formats.

This diverse panel will discuss:

Unique ways to reach your audience (Facebook Live, telephone town halls, Reels, AMA-style Q&A’s, Stories, and more)
Exploring new and emerging features and identify if they’re a good fit for your agency
Leveraging strong visuals to engage audiences
Creating evergreen content and customizing content for specific platforms/audiences
How to balance staying relevant with social media trends while keeping it professional and aligned with your agency’s brand