Social Media for Government Conference

Jessica Franklin entered on duty with the FBI in May of 2019 as an Operational Support Technician for the Little Rock Field Office. As an OST, Jessica aided members of Criminal and National Security squads with administrative and intelligence support. While serving as an OST, she also adopted the role of Backup Public Affairs Officer for the FBI Little Rock’s Public Affairs team. As Backup Public Affairs Officer, Jessica has drafted several Twitter campaigns for FBI Little Rock’s Twitter page. Additionally, she responds to media requests and helps coordinate media campaigns with news media across Arkansas.

Jessica Franklin’s Session(s):

11:45 am–12:30 pm PT —

Not Just a Fed: Humanizing the FBI on Social Media

Dark suits, sunglasses, and no-nonsense demeanors— that’s what most people envision when they think of the FBI. In reality, most FBI agents and support staff are kind, humorous, and steadfast public servants with unique backgrounds and incredible stories. FBI Public Affairs Officers seek to share these stories of the FBI within our communities but are frequently thwarted by popular movies, TV shows, and long-standing public misconceptions.

In this session, we will share a few tips on how law enforcement agencies can:

Begin to change the perception the public has regarding law enforcement in their community
Humanize both armed law enforcement and civilian support employees on social media
Publicize threats and share successes through agency-specific communication campaigns
Employ humor and exciting stories from their department to highlight future careers

Check out our early bird ticket prices!