Jessica Franklin entered on duty with the FBI in May of 2019 and serves as the Training & Civic Liaison Specialist for the Little Rock Field Office. As the Training & Civic Liaison Specialist, Jessica manages the executive training programs for state and local law enforcement partners across Arkansas. Additionally, Jessica is the Backup Public Affairs Officer for the FBI Little Rock’s Public Affairs team. As Backup Public Affairs Officer, Jessica has published several Twitter campaigns for FBI Little Rock’s Twitter page, responds to media requests, and helps coordinate media campaigns with news media across Arkansas.

Jessica Franklin’s Session

11:45 am–12:30 pm PT — Wednesday, May 12, 2021

Not Just a Fed: Humanizing the FBI on Social Media

Dark suits, sunglasses, and no-nonsense demeanors— that’s what most people envision when they think of the FBI. In reality, most FBI agents and support staff are kind, humorous, and steadfast public servants with unique backgrounds and incredible stories. FBI Public Affairs Officers seek to share these stories of the FBI within our communities but are frequently thwarted by popular movies, TV shows, and long-standing public misconceptions.

In this session, we will share a few tips on how law enforcement agencies can:

Begin to change the perception the public has regarding law enforcement in their community
Humanize both armed law enforcement and civilian support employees on social media
Publicize threats and share successes through agency-specific communication campaigns
Employ humor and exciting stories from their department to highlight future careers