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Amy McKenzie

Communications Manager
Riverside County District Attorney's Office

Amy McKenzie has been a member of the Riverside County District Attorney’s Office for 15 years.  She began her career as a Victim Advocate, shepherding witnesses and victims of crime through the criminal justice system.  She later served as the office’s Program Manager, creating and executing programs introducing members of the community to the role of the District Attorney.  

Amy currently serves as the District Attorney’s Communications Manager; a new position the office created just one year ago.  The Communications Division is tasked with effectively communicating the Office’s mission, core values, and organizational accomplishments to the public, stakeholders, and employees.   Amy has reinvented the team and its focus on both internal and external communications, expanding the office’s reach through social media, traditional news media, publications, and community engagement.

Amy earned a bachelor’s degree in social work from California State University, Los Angeles.  She obtained her Master of Arts in Organizational Leadership from California Baptist University.

Amy McKenzie’s Session

How to Build a Communications Team

It is no longer practical to be a one-person show in the field of Communications/Social Media. Social Media professionals are becoming more recognized for the value they bring to government agencies. As the need increases for their services, it becomes imperative that we not only professionalize the job duties but also create a team within the organization to be able to keep up with the demand. 

This training will teach you how to create internal support and value for the work that you do. It will also address how to effectively communicate your need to create a team of professionals for your organization to your executive management. 

Takeaways:

  • The importance of having a team of professionals
  • How to build a team
  • How to receive buy-in from executive management

Available upon request: Example Communications Plan

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