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Nancy Smith

Marketing Supervisor
City of Calgary

Nancy Smith is an experienced social media strategist with over 10+ years experience in the private and government sectors in Canada.  She is an instructor of digital marketing, strategic communications and social media at two Universities, and loves to help people understand who to best utilize social media for their goals.

Nancy Smith’s Session(s):


11:45 am–12:30 pm PT —

The Evolution of Social Media

Has Social Media become less about social and more about media? Social media has changed and evolved over the last decade, but how does this impact our role as government social media communicators? How can we build trust with the rise of incivility online?

In this session, learn how the role of social media has shifted and evolved, and understand what the audience response is to your content. You will learn how to manage incivility and hate on your online channels and how to set your organization up for success with the evolution of social media.


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