Wednesday, May 12, 2021
8:35 am–8:45 am PDT
Welcome Remarks by Summit Emcee
8:45 am–9:30 am PDT
Building Public Trust – How to Weave Authenticity and Transparency into Your Social Media Strategy
9:30 am–9:45 am PDT
Break
9:45 am–10:30 am PDT
The Power of Integrating P2P Texting into your Social Media Strategy
Speaker details coming soon!
10:30 am–11:15 am PDT
Social Media as a Public Forum: How and When You Should Answer Questions, Comments and Complaints
11:15 am–11:45 pm PDT
Break
11:45 am–12:30 pm PDT
Not Just a Fed: Humanizing the FBI on Social Media
12:30 pm–1:15 pm PDT
Best Practices for Social Media + Crisis Communications
1:15 pm PDT
Day One Concludes
Thursday, May 13, 2021
8:35 am–8:45 am PDT
Welcoming Remarks by Summit Emcee
8:45 am–9:30 am PDT
How to Make Sure Your Social Media Content and Team is Compliant (Privacy, Data, and More)
Speaker details coming soon!
9:30 am–9:45 am PDT
Break
9:45 am–10:30 am PDT
How to Keep Your Constituents Up to Date and Informed in Creative and Engaging Ways
10:30 am–11:15 am PDT
Using Social Media as Your Testing Ground: How to A/B Test Format and Campaign Messaging to Best Engage Your Audience
11:15 am–11:45 am PDT
Break
11:45 am–12:30 pm PDT
How Active Social Media Listening Can Help Government Agencies Preemptively De-Escalate Issues
12:30 pm–1:15 pm PDT
Beyond the Suit and Tie: How to Define a Brand Voice and Tone That's Conversational and Engaging
1:15 pm PDT
Live Summit Concludes
Social Media Video: Tools, Techniques, Tips
Even if you only have a smartphone, you can create great video for social media. Ronda Scholting, PIO for West Metro Fire Rescue (Colorado) has some tips on the tools and techniques to help you gain more followers and engagement.
Your Framework to Consistently Put out Creative Content with Limited Resources & Personnel
Small agencies have even smaller teams with limited budgets. Maybe you’re a one-person show; charged with responding to media calls and designing flyers, AND posting to Facebook. But, how can you possibly write news releases, attend press conferences, reply to thousands of comments and finally have something creative to tweet on Twitter? You’re probably thinking there aren’t enough hours in the day…
With a few tools, a plan, and a little creativity, you (or your team) can consistently put out creative content without reinventing the wheel. A strategic social media manager works smarter, not harder.
You’ll leave this presentation with the following knowledge:
Who this talk is for: Agency or department employees responsible for content creation or planning; public information officers or other communication leads whose role involves the development of engaging social posts/photos/videos.
Using Social Media Listening to Tackle Disinformation and Misinformation
Using Social Media to Facilitate Public Participation, Interaction & Engagement with Important Issues
Working as a One-Person Social Media & Comms Team
