Not Just a Fed: Humanizing the FBI on Social Media

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Dark suits, sunglasses, and no-nonsense demeanors— that’s what most people envision when they think of the FBI. In reality, most FBI agents and support staff are kind, humorous, and steadfast public servants with unique backgrounds and incredible stories. FBI Public Affairs Officers seek to share these stories of the FBI within our communities but are frequently thwarted by popular movies, TV shows, and long-standing public misconceptions. 

In this session, we will share a few tips on how law enforcement agencies can:

• Begin to change the perception the public has regarding law enforcement in their community
• Humanize both armed law enforcement and civilian support employees on social media
• Publicize threats and share successes through agency-specific communication campaigns
• Employ humor and exciting stories from their department to highlight future careers