Building Public Trust – How to Weave Authenticity and Transparency into Your Social Media Strategy

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You don’t have to have a popular sports, food or entertainment brand to be successful on social media: You can also effectively relay important information, change perceptions and provide customer care no matter your industry. David Johnston, head of social media for the U.S. Department of Defense will share how better storytelling can help you shed negative sentiment, forge connections with followers, and boost awareness for your brand.

You’ll learn: 

• How to develop a brand voice that resonates with your audience
• Ways to balance information security and transparency
• Where to find unique content for your brand
• Why customer care should be a part of your strategy