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We are in a day and age where text messaging is second nature and the primary communication channel most people use in their daily lives. In the midst of both a pandemic and presidential election year, there was a lot for cities to communicate, services to make people aware of, and immense challenges to connect with citizens.
The usual tactics of calling and door-to-door canvassing proved very challenging in the time of a global health crisis. So how do cities and services get connected? How do you get your messages heard and engaged? You use the channel of the moment!
Join in the momentous wave of leveraging text messaging as a way to quickly engage with people at scale, conveniently mobilize action, create a conversation thread, and connect people with the resources and services they need. Peer-to-peer (P2P) text messaging is a powerful tool for teams of any size.
Join our talk as we unpack the way New York City, which has roughly 9 million citizens, leveraged P2P texting to communicate about things like COVID-19 vaccinations, enrollment in health insurance, home support, and voter registration.