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Thursday, May 13, 2021    12:30 pm–1:15 pm PT

Beyond the Suit and Tie: How to Define a Brand Voice and Tone That's Conversational and Engaging

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There are many nuances to brand voice across social channels: When is it okay (and NOT okay) to be funny? How can you create a brand voice that uniquely represents your agency? What are some key guidelines for keeping your brand voice consistent across channels? What does it mean to use a conversational, casual tone with your audience while also getting out the critical info they need to know? How should brand voice be adapted to today’s climate?

This panel will address these questions and more, diving into how brand voice and brand engagement go hand-in-hand, and how good content and timely responses are the key to building trust.


Sarah McQuaide
Manager, Communications & Marketing
Columbus Regional Airport Authority

 

Stephanie Hill
Public Affairs Specialist
National Institutes of Health (NIH)

Jennifer Davies
Digital Content Supervisor, Office of Communications | Public Affairs
City of Las Vegas, Nevada

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