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Thursday, May 13, 2021    9:30 am–10:30 am PT

How to Keep Your Community Informed in Creative & Engaging Ways

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Government agencies can leverage social media to share (sometimes critically) important information with their communities. With the plethora of social media channels and content formats available, finding creative ways to get that content out that will engage and inform can be challenging - but it's also an incredible opportunity to share your agency's work in unique formats. 

This diverse panel will discuss:

  • Unique ways to reach your audience (Facebook Live, telephone town halls, Reels, AMA-style Q&A’s, Stories, and more)
  • Exploring new and emerging features and identify if they’re a good fit for your agency
  • Leveraging strong visuals to engage audiences
  • Creating evergreen content and customizing content for specific platforms/audiences
  • How to balance staying relevant with social media trends while keeping it professional and aligned with your agency’s brand

Emily Allen Lucht
Director of Communications
Maryland Department of Housing and Community Development


Michael D'Agostino, MPA
National Social Media Manager
U.S. Fish and Wildlife Service

Lexie Rock
Digital Media Director
Office of U.S. Senator Thom Tillis

Anna Vacchi Hill
Senior Public Information Officer + Social Media Manager
City of San Diego

Kathy Hieatt
Public Information Officer
Virginia Beach Sheriff's Office

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