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32% of the US population listens to a podcast at least once a month. More than half of podcast listeners do so while they are multi-tasking -- from driving to doing the dishes to working out and beyond. This captive audience offers your agency an opportunity to dive deep into topics that may otherwise be difficult to convey via social media.
Podcasting is easier than it seems! You'll learn how to get started with everything from the equipment to the challenges of telling stories via sound to actually getting it out into the world.