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May 9–12, 2022 | VIRTUAL CONFERENCE

Leverage Social Media to Humanize Your Agency and Engage Your Communities

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FEATURED SESSIONS

Minnesota Department of Natural Resources

Make Your Job Easier: A Collaborative Approach to Managing Social Media

Collaboration is key when it comes to social media. Join Caleb's session to learn how you can rely on primary and secondary teams to ensure consistency and accuracy with content creation, scheduling, community management, engagement, customer service, stakeholder management, and more.

City of San Diego

How to Choose Which Platforms Are the Best for Your Agency

With limited time and resources, you want to be able to get the most out of what your agency posts on social media. This session will cover the highlights and limitations of each platform and help you decide which platform serves your needs best.

CBD Marketing

Bringing New Life to Your Words: Magical Ways to Improv Your Writing (That’s Not a Typo!)

Today we are being challenged to communicate flawlessly and with agility. How can you bring a fresh perspective to your writing that will engage the reader? And how can you change your own way of thinking in order to discover new approaches and angles? Find out in Mary's session!

2 DAYS, 15 SESSIONS, A FRESH PERSPECTIVE ON SOCIAL MEDIA — A CAN’T-MISS VIRTUAL CONFERENCE

We bring over 10 years of experience in social media education. That means you can count on a vetted, specially curated series of sessions and seasoned, experienced speakers to tackle topics that have the biggest impact on your agency or office’s social media strategy.

Share experiences and learn new social media strategies with your government and public agency colleagues from around the globe — virtually!

Network with government employee peers from across the country. SMSsummit is your best resource for fresh social media ideas and community building strategies.

Get all your social media questions answered through speaker Q&A, live chat, and discussions with other attendees.

Be your team’s social media champion! We’ll help you build the foundations of a sustainable, scalable social media policy that empowers your team to serve your constituents best.

Learn strategies and tips for tackling issues most important to government agencies including social media and crisis communications, improving agency reputation, and building relationships with your community.

Assess and audit your current social media initiatives. Learn how to humanize your agency and build public trust in an era when transparency and authenticity is more important than ever.

Presenting Thought Leaders You'll Meet Online

Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their brands.

Anna Vacchi Hill


Anna Vacchi Hill

Senior Public Information Officer + Social Media Manager
City of San Diego

Caleb Werth


Caleb Werth

Digital Media Coordinator
Minnesota Department of Natural Resources

Katie Grant


Katie Grant

Digital Communications Section Chief
Wisconsin Department of Natural Resources

Jennifer Casey


Jennifer Casey

Public Information Officer
Town of Collierville, Tennessee

Aisha Azimi


Aisha Azimi

Strategic Communications Specialist
USAID

Warren Kagarise


Warren Kagarise

Digital Engagement Manager
King County, WA

Jessie Brown


Jessie Brown

Social Media Specialist
Iowa Department of Natural Resources

Matt Hamada


Matt Hamada

Digital Engagement Manager
City of Phoenix

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OUR SPONSORS

Thought Leader Sponsors

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OUR PARTNERS

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Who Should Attend

If you're a professional that manages your government or public agency’s social media channels, this event is for you!

  • Public Information
  • Public Affairs
  • Communications
  • Digital Marketing & Digital Media
  • Emergency Management
  • Social Media, Web & Content Management
  • Emergency Management
  • Community Service, Education & Outreach
  • Community Affairs
  • Public & Media Relations
  • Customer Service
  • Digital Engagement
  • Press Secretary
  • Administrative Support

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WHAT ATTENDEES SAY ABOUT THE SMSSUMMIT VIRTUAL EXPERIENCE

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Take your first step toward becoming a better marketer!

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