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Anna Vacchi Hill

Senior Public Information Officer + Social Media Manager
City of San Diego

Anna Vacchi Hill is a Senior Public Information Officer (PIO) with the City of San Diego and has been the Social Media Manager for San Diego for the past four years. Her responsibilities include producing all content for the City's Instagram, Facebook, Twitter, LinkedIn and Nextdoor pages, and providing social media training and staff development to all departments. She developed the City of San Diego's first social media policy and best practices handbook. In addition, as a Senior PIO, Anna manages media relations for the Mobility and Performance and Analytics Departments.

Prior to joining the City's Communications Department, she worked for then Councilmember Todd Gloria, now the Mayor of San Diego. Anna is a third generation San Diegan and graduated from the University of San Diego with a degree in political science. She lives in San Diego's best neighborhood, Hillcrest, with her husband and 9 year-old black lab.    

Anna Vacchi Hill’s Session:

10:30 a.m. –11:15 a.m. Pacific Time — Wednesday, May 11, 2022

How to Choose Which Platforms Are the Best for Your Agency

With limited time and resources, you want to be able to get the most out of what your agency posts on social media. This session will cover the highlights and limitations of each platform and help you decide which platform serves your needs best. Plus, learn how to efficiently optimize your content for different platforms without reinventing the wheel. We'll cover Facebook, Twitter, Instagram, LinkedIn, TikTok and Nextdoor. 

Takeaways include:

  • What you need to get started on each platform
  • How to sell a new platform to your executive team
  • How to streamline content development for agencies of all sizes
  • Audience building tricks for each platform


Check out our early bird ticket prices!
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