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Matt Hamada

Digital Engagement Manager
City of Phoenix

Matt is the city of Phoenix’s first-ever Digital Engagement Manager. It’s really just a fancy term for Best. Job. Ever. He oversees the content of the social media for the 5th largest city in the country, which currently has 107 accounts across more than 20 departments and 7 different social platforms. Matt spent 17 years in local news media as a producer, special projects coordinator and managing editor before making the jump to government where he now also facilitates internal and external marketing. But really, he’s just having fun getting to create social media to better engage with the residents, businesses and visitors of #PHX.

Matt Hamada’s Session

12:45 p.m.–1:30 p.m. Pacific Time — Wednesday, May 11, 2022

How to Stay Consistently Creative With Your Content

In this session, Matt Hamada, lead for the City of Phoenix social channels, will share strategies for social media managers charged with consistently putting out timely and original content. 

He’ll dive into:

  • Running annual campaigns can look and feel repetitive. Let’s talk about how to keep them fresh, exciting, and engaging!
  • How to keep creative ideas flowing and deal with your "creative well" feeling tapped
  • The "feast or famine" struggle when it comes to planning content and/or timely events and news and how to fill in the gaps
  • Insights from Matt's annual planning of Phoenix’s Summer Safety campaign
  • Tips from Matt’s initiative working collaboratively across several city departments (fire, police, water, and more) to be able to repurpose and resource content
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