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Warren Kagarise

Digital Engagement Manager
King County, WA

As digital engagement manager for King County, WA, in Seattle, Warren Kagarise leads the county’s efforts to connect with its 2.3 million residents via social media and other tools. Prior to King County, he served as communications coordinator for the City of Issaquah, WA, and as a journalist covering communities in Washington State and Florida. During his tenure in Issaquah, the city received national recognition for a Sasquatch-themed tourism campaign and for officially changing Issaquah’s name to celebrate the Super Bowl.

In addition to his King County role, Warren is president of the Government Social Media Membership Council, a member of Nextdoor’s Public Agency Advisory Board, and a regular contributor to ELGL’s Morning Buzz blog.

Warren Kagarise’s Session(s):

9:45 a.m.–10:30 a.m. Pacific Time —

Panel: Strengthening Brand Reputation Using Social

Building a government agency brand is about building reliability. This panel will discuss the best ways government marketers can leverage social media to strengthen their brand, reputation, and relationships with their communities. 

Discussion topics include:

  • Using evergreen, light-hearted content to build strong relationships, trust, and interest over time. When a crisis hits, this strategy means your agency will be viewed as a trusted source of information. 
  • The benefits of building relationships with and empowering brand ambassadors to help advertise your brand for you and get out important information
  • Delivering top-notch customer service and being responsive to comments to bolster trust
  • Keeping your brand messaging cohesive and consistent across channels (tone, colors, post frequency)

A Team Approach: Building Your Brand on Social

Whether you’re a team of one or 10, representing your brand on social media can pose a challenge. Your constituents, leaders, and elected officials often want different things from your content and engagement. It's important your team be aligned on social strategy to help your brand build its best online presence.

Capitalize on the power of social media — through posts, visuals, and daily interactions — to use a consistent voice that reinforces your organization’s identity and values, while also building transparency and trust. Learn how to work with your colleagues to grow your brand while connecting with different audiences, including:

  • What to consider when building your brand
  • How to best equip your colleagues to maintain brand consistency across channels
  • How to incorporate strong branding into your social media plan
  • Why you should adjust your brand to get the most out of different platforms
  • What you can accomplish with low — or no — budget

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