As digital engagement manager for King County, WA, in Seattle, Warren Kagarise leads the county’s efforts to connect with its 2.3 million residents via social media and other tools. Prior to King County, he served as communications coordinator for the City of Issaquah, WA, and as a journalist covering communities in Washington State and Florida. During his tenure in Issaquah, the city received national recognition for a Sasquatch-themed tourism campaign and for officially changing Issaquah’s name to celebrate the Super Bowl.
In addition to his King County role, Warren is president of the Government Social Media Membership Council, a member of Nextdoor’s Public Agency Advisory Board, and a regular contributor to ELGL’s Morning Buzz blog.
Warren Kagarise’s Session(s):
9:45 a.m.–10:30 a.m. Pacific Time —
Building a government agency brand is about building reliability. This panel will discuss the best ways government marketers can leverage social media to strengthen their brand, reputation, and relationships with their communities.
Discussion topics include:
Whether you’re a team of one or 10, representing your brand on social media can pose a challenge. Your constituents, leaders, and elected officials often want different things from your content and engagement. It's important your team be aligned on social strategy to help your brand build its best online presence.
Capitalize on the power of social media — through posts, visuals, and daily interactions — to use a consistent voice that reinforces your organization’s identity and values, while also building transparency and trust. Learn how to work with your colleagues to grow your brand while connecting with different audiences, including: